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Liz & Sandro's Marketing Podcast

Jul 29, 2016

What is retargeting / remarketing? Why is this method of advertising so effective and how can it help your small business? Today Sandro and Liz give you a brief overview of retargeting and ways you can take advantage of this popular marketing method. This is the first episode in a continuing series on Retargeting. 

Jul 28, 2016

What are Facebook Groups and how can they be utliized in small businesses digital marketing? Today Sandro explains a few of the pros and cons to FB groups and how they can help you promote your small business! 

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Jul 27, 2016

Today Liz continues our series on Facebook Advertising. If you're new to FB ads this may be the best place to start. Liz walks us through a few of the options you'll find once you hit that button and some ideas to help optimize your boosted post. 

Jul 26, 2016

What is "evergreen content" and why is it important to your business? Today Liz explains its importance to marketers and small businesses and gives us a few tips of how to get started!

Jul 25, 2016

What is Local Search Engine Optimization (SEO)? Why would anyone need it and how important is it? Sandro is a Local SEO specialist and shares an overview of how to begin your SMB quest to rule local SEO.

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